The launch of Google’s OpenSocial API in November was pretty huge news. It allows developers to create applications that will be able to be compatible across different networks. Now I hear that Google is going to start selling TV ads. They are going to allow people in AdWords to bid for placement of commercials on TV. How many more things can one company do? This announcement didn’t really come as a huge surprise: they started selling radio and print ads last year to a mixed opinion by marketers. Either way, Google’s resources have allowed them to not only reach their original online market, but also a new segment of the population (the old media folks). The real kicker for me, though, was the announcement that this year Google could have up to a 90% share of all online searches. You really can’t do much better than that.
Is Google taking over the World?