Mercedes-Benz Launches Social Network/Crowdsourcing Website

One of the most respected auto makers in the industry, Mercedes-Benz, has just launched a new social network/crowdsourcing website titled “Generation Benz”. An invitation was sent out this morning to, I assume, members of the Mercedes Owner’s Club. It is exciting to see such a well-established brand launch themselves into social media, and I am even more excited to be one of the first to be able to use it.

The site itself is rather average. Terrible UI, very simple navigation, etc. Despite that, I think that the features are pretty cool. They include:

Sessions. This section allows members to interact in real time with Generation Benz members during “Special Viewing Sessions”. The first session is scheduled for June 24th, where they will be giving a sneak peak at the upcoming GLK.

Discussions. This section gives members the ability to comment on new ideas. They include TV commercials, social commentary, polls and looks at other brands. I’ve already had the opportunity to view a new commercial for the new GLK and gave some feedback.

Studio. This is a section for users and admins to upload pictures and video (mostly about their Mercedes). There are also contests such as the “Junk In Your Trunk” contest where users post pictures of what they keep in their trunks.

Network. This is the social network aspect of the site. It allows people to view other members’ profiles and see what type of things they are interested in, what car they drive, etc. It’s very simple with limited profile information.

Other aspects of the site include: Message Center, Events, Activities, News and Polls.

Mercedes is obviously realizing that their market is about to change. With their current audience retiring and becoming fiscally responsible, members of Generation Y are beginning to go out, get jobs, and most importantly, gain some disposable income. This seems to be a good move for Mercedes as they will gain a younger audience as well as get feedback from their new target market in regards to what they like and want.They also ask which social networks their users are active in, most likely to know what to give their attention (and money) to.

I think that U.S. manufacturers should take a hint and follow suit. Maybe they can finally regain the success and prominence they once had.

Do you think this it makes sense for an auto maker to move into social media? Let me know!

UPDATE: Andrew from Generation Benz sent me a link to allow others to start joining their community. You can check it out at:


7 Responses to Mercedes-Benz Launches Social Network/Crowdsourcing Website

  1. carl says:

    No links?

    Yes I think it makes perfect sense. In fact a lot of car manufacturers already have done things with communities. (Fiat, BMW, Mini and more). Another related community is the recently started “local motors” where communities produce their own cars: very cool and surprisingly real.

  2. griffmcg54 says:

    Hey Carl,

    Sorry about not having any links. So far, the community is invite only. I’ll definitely check out local motors. I still think it’s surprising that mostly European car makers are the ones embracing social media thus far. We’ll see where it goes from here.

  3. MB_Andrew says:


    Thanks for the write up and for posting the link on your blog! I am looking forward to seeing you (and your bloggers) on the inside… any questions, please do not hesitate to contact me.


  4. Find out where the admissions office is located and visit it before choosing a college.
    This will allow you to find out if there are scholarships available that are school specific.
    Many colleges offer scholarships for their students.
    By visiting and speaking to an admissions officer you can ensure that you are getting all the funding available to help
    pay for your college education.

  5. Make reading real user reviews a regular part of your
    online shopping experience. Something may look
    very appealing and be offered at a great price, however; it helps to hear from people who have already bought the item.
    Read all the reviews, looking for points or
    feature/benefits that provide you with useful information.

  6. seo plugin says:

    Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

  7. air Max 2009

    Mercedes-Benz Launches Social Network/Crowdsourcing Website | The New View on Web 2.0

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: